Google Ads That Generate Enquiries. Not Just Clicks.
Get your business in front of customers actively searching for your services. Lunar Reach builds, manages and optimises Google Ads campaigns around one goal... generating profitable enquiries from your advertising budget.
★★★★★
Google Reviews
19+ Years
Of hands-on experience
PPC
from £395/month
No
long-term contracts
Trusted by businesses across the UK


















- 19+ years experience
- ★★★★★ Google Reviews
- Manchester based
Getting Clicks But Not Enough Enquiries?
Spending money but getting poor leads?
Your targeting may be bringing in the wrong searches.
Cost per click getting expensive?
Poor structure and targeting can quickly waste advertising budget.
Lots of clicks but no enquiries?
You’re missing local customers actively looking for services in your area.
Traffic but no leads?
The problem may be your landing page or conversion journey rather than the ads.
Don't know which ads generate business?
Proper conversion tracking should show which campaigns, keywords and ads actually generate enquiries.
Competitors always above you?
Bigger budgets aren’t always the answer. Campaign structure, relevance and conversion performance matter.
No idea what your agency is doing?
You should understand where your money is going and what it’s producing.
We Measure It in Business.

- 1,270 Tracked Phone Calls
- 3,726+ Tracked Conversions
- 3.29M+ Ad Impressions
- 76.5K+ Ad Clicks
- £1.27 Average Cost Per Click

A1 Caravan Upholstery
- 71 Tracked Phone Calls
- 2,360+ Tracked Conversions
- 10.9M+ Ad Impressions
- 157.5K+ Ad Clicks
- £0.19 Average Cost Per Click
Everything Your Google Ads Campaign Needs to Perform.
- Campaign Strategy: Campaigns structured around your services, locations, margins and business goals.
- Keyword & Search Term Management: Target searches with commercial intent while continuously excluding irrelevant traffic.
- Conversion Tracking: Calls, forms and meaningful actions tracked through GA4 and Google Ads.
- Ad Copy & Testing: Continuously test messaging to improve relevance and conversion rates.
- Landing Page Optimisation: We look beyond the ad itself and identify problems preventing clicks becoming enquiries.
- Continuous Optimisation: Budgets, bids, keywords, locations, devices, schedules and campaigns adjusted around actual performance.
- Search • Performance Max • Remarketing • Shopping • Microsoft Ads • GA4 • GTM
Choose the Package That Fits Your Business
No long-term contracts • Transparent reporting • Strategy tailored to your business
Google Ads Essentials
Focused Google Ads management for smaller businesses.
✓ One core campaign focus
✓ Keyword & competitor research
✓ Campaign setup
✓ Ad copy
✓ Negative keywords
✓ Conversion tracking
✓ Search term optimisation
✓ Budget & bid optimisation
✓ Landing-page recommendations
✓ Monthly reporting
Your advertising budget is separate and paid directly to Google. We don't charge a percentage of your ad spend. No long-term contracts.
Google Ads Growth
For businesses ready to scale lead generation.
✓ Everything in Essentials
✓ Multiple campaigns
✓ Multiple services/locations
✓ Advanced keyword strategy
✓ Ongoing ad testing
✓ Advanced negative keywords
✓ Audience & remarketing strategy
✓ Advanced bid/budget optimisation
✓ Conversion-quality analysis
✓ Landing-page CRO
✓ Monthly strategy review
Your advertising budget is separate and paid directly to Google. We don't charge a percentage of your ad spend. No long-term contracts.
Google Ads Performance
Advanced management for competitive campaigns.
✓ Everything in Growth
✓ Advanced multi-campaign strategy
✓ Larger keyword portfolio
✓ Advanced audience strategy
✓ Search + PMax where appropriate
✓ Advanced conversion tracking
✓ Attribution analysis
✓ Conversion-value optimisation
✓ Campaign experiments
✓ Advanced CRO analysis
✓ Strategic performance reporting
Your advertising budget is separate and paid directly to Google. We don't charge a percentage of your ad spend. No long-term contracts.
More Than Just Google Ads
We’ll recommend platforms based on your customers and objectives… not because we want to sell you another channel.
Google Ads
Our primary paid-search platform for reaching customers actively searching for your services.
Microsoft Advertising
An additional opportunity for certain businesses, particularly where desktop, professional or B2B audiences are valuable.
Meta Advertising
Facebook and Instagram campaigns for businesses where social discovery, remarketing or visual advertising makes sense.
How It Works
01 — Free Ads Review
We analyse your existing account or discuss what you're looking to achieve.
02 — Strategy
We establish campaigns, keywords, locations, budgets and conversion goals.
03 — Build & Launch
Campaign structure, ads, targeting and conversion tracking are implemented.
04 — Optimise
Search terms, bids, budgets, ads and targeting are continually refined.
05 — Measure & Grow
We track enquiries, CPA and return, then scale what works.
Frequently Asked Questions
How much ad spend do I need?
There’s no universal minimum. The right budget depends on your industry, location, competition and average cost per click. We’ll estimate the level of search demand and likely click costs before recommending a sensible starting budget.
What's the difference between management fee and ad spend?
Management fees cover our time for campaign setup, optimisation, and reporting. Ad spend is the budget you allocate for clicks; you control this directly, and we help you get the most from it.
Can I run campaigns on both Google and Microsoft?
Yes, our Premium package includes both platforms. We can also add a second platform to any package.
How quickly will I see results?
Paid search delivers immediate visibility; your ads can start appearing within 24-48 hours of launch. However, optimisation takes time as we gather data and refine targeting.
Do you manage social advertising too?
Yes! We do indeed. We have a dedicated team that can utilise social/Meta advertising.
FREE GOOGLE ADS REVIEW
Find Out Where Your Advertising Budget Is Going.
We’ll review your existing Google Ads account and identify opportunities to reduce wasted spend, improve targeting and generate more enquiries.
✓ No obligation ✓ Practical recommendations ✓ No long-term contract
EXCELLENT
Based on 12 reviews
Posted on Google![]()
SajidTrustindex verifies that the original source of the review is Google.
Ash goes above and beyond always on call for help and support. amazing job on the web design. ThankyouPosted on Google![]()
Elaine TravisTrustindex verifies that the original source of the review is Google.
I've tried a few agencies before and always felt like just another invoice. Lunar Reach has been totally different. They took the time to understand my business, and the results speak for themselves. My website looks great, and I'm showing up on Google for the first time ever. They are a delight to work with too.Posted on Google![]()
Neill HargreavesTrustindex verifies that the original source of the review is Google.
Ashley built my business a slick, attractive and easy to navigate website. He listened to my ideas and transformed them into a far better vision. Very pleased and highly recommend.Posted on Google![]()
Craig DouglasTrustindex verifies that the original source of the review is Google.
Excellent ServicePosted on Google![]()
James MarshTrustindex verifies that the original source of the review is Google.
Before Lunar Reach, our website was a mess and the ads weren’t bringing in much. We didn’t know what half the stuff meant, SEO, funnels, all that but Ashley’s team sorted it. Now we’re getting proper leads, the phone’s ringing, and we’re landing bigger jobs. Whatever they did, it worked.Posted on Google![]()
PaintNation RepairsTrustindex verifies that the original source of the review is Google.
Outstanding customer service from start to finish. Ashley guided me through planning my website and SEO strategy with great knowledge and professionalism. I’m extremely grateful for his dedication throughout the entire build process. I also receive regular website data reports, and his insights into the metrics are incredibly valuable. Thanks to his expertise, my workload has more than doubled—far exceeding my expectations.Posted on Google![]()
Edward PatchTrustindex verifies that the original source of the review is Google.
Great customer service; helped massively with SEO and PPC management.Posted on Google![]()
Mark HallsworthTrustindex verifies that the original source of the review is Google.
Built me a fantastic website and always on hand for support and help. Thanks from HT Autos.Posted on Google![]()
SteveTrustindex verifies that the original source of the review is Google.
Ashley designed our web site, consulted over content improvements, PPC, Social media posts, and other digital requests that we have made. He has always been professional, speedy with responses and we have recommended his company to lots of other associates. Highly recommended.Posted on Google![]()
Northmode PropertiesTrustindex verifies that the original source of the review is Google.
Great communication and service, highly recommend