Services:

Paid Advertising That Delivers Measurable Results

Reach your ideal customers across Google and Microsoft advertising.

At Lunar Reach, we build paid advertising campaigns that do more than just generate clicks—they generate leads, sales, and measurable return on investment. As a provider of digital marketing, web design, and brand identity services, we combine creative excellence with data-driven optimisation to maximise your ad spend.

We manage campaigns across Google Ads and Microsoft Advertising (Bing), giving you access to billions of daily searches and a combined audience that includes desktop professionals, B2B decision-makers, and high-intent consumers

Paid search works best when it is structured, monitored, and continuously improved. Our packages are designed to do exactly that.

Let's Build Something Great

Tell us about your project and we'll get back to you within one working day.

Name

Phone

Business Name

What service are you interested in?

What's your approximate budget?

Project Timeline

What You'll Gain

Immediate visibility at the top of search results as soon as campaigns go live
High-intent traffic from users actively searching for your products or services
Measurable performance tracking every click, conversion, and cost
Scalable growth with campaigns that improve based on real data
Cross-platform coverage on Google and Microsoft Advertising
Clear monthly reporting against your CPA and ROAS targets

Choose the Package That Fits Your Business

Industry average for UK PPC management: £500–£5,000/month

Starter Launch

Best for small businesses, startups, and first-time advertisers proving paid search works

What’s Included

Platform: Google Ads (default)
2 test campaigns
Core keyword research and account architecture
Search and Performance Max campaigns
Conversion tracking setup (including Google Analytics 4)
Ad copy creation and landing page review
Monthly performance reporting
Dedicated account manager (exec-led with senior oversight)
3-month minimum commitment

Management Fee: From £780/month (plus ad spend)

Professional Growth

Best for growing businesses ready to scale across multiple platforms and unlock advanced features

What’s Included:

Platform: Google Ads or Microsoft Advertising (your choice)
4 test campaigns with expanded keyword set
Search, Performance Max, and Demand Gen campaigns
Advanced keyword and competitor analysis
A/B testing of ad copy and creative
Conversion tracking setup with UET (Microsoft) or GA4 (Google)
Bi-weekly performance check-ins and consultation calls
Dedicated account manager (senior-led)
6-month minimum commitment

KPIs:

Minimum 10% improvement in conversion rate
Consistent performance against your CPA and ROAS targets

Management Fee: From £1,500/month (plus ad spend)

Premium Authority

Best for established brands, e-commerce businesses, and high-volume advertisers

What’s Included:

Platform: Google Ads and Microsoft Advertising (dual-platform)
6+ campaigns with full keyword architecture
Cross-channel integration and remarketing strategies
Dynamic ad features and advanced scripts
Custom landing page development
Weekly performance reviews and strategy meetings
Quarterly strategy reviews and roadmap updates
Ongoing access to a senior strategist
6-month minimum commitment

KPIs:

15%+ increase in qualified traffic
10%+ improvement in ROAS
Consistent pipeline growth through paid channels

Management Fee: From £2,500+/month (plus ad spend)

Need Something Extra?

Add-ons available for any package

Platform Capabilities: Google vs. Microsoft Advertising

Both platforms share similar structures (campaigns, ad groups, keywords, bidding strategies) but serve different audiences

Google Ads

Microsoft Advertising

How It Works

Discovery & Strategy

We learn about your business, audience, and goals. We'll recommend the right platform and tier based on your budget and objectives.

Campaign Setup

We create your account architecture, conduct keyword research, write ad copy, and set up conversion tracking.

Launch & Optimisation

We launch your campaigns and monitor performance daily, adjusting bids, keywords, and creative based on real data.

Reporting & Growth

We provide clear monthly reports against your targets and recommend strategies for scaling.

Frequently Asked Questions

How much ad spend do I need?

Ad spend varies by industry and competition. We recommend a minimum of £1,000/month on Google and £500/month on Microsoft to see meaningful results. We’ll discuss the right budget for your goals during your consultation.

What's the difference between management fee and ad spend?

Management fees cover our time for campaign setup, optimisation, and reporting. Ad spend is the budget you allocate for clicks; you control this directly, and we help you get the most from it.

Can I run campaigns on both Google and Microsoft?

Yes, our Premium package includes both platforms. We can also add a second platform to any package.

How quickly will I see results?

Paid search delivers immediate visibility; your ads can start appearing within 24-48 hours of launch. However, optimisation takes time as we gather data and refine targeting.

Do you manage social advertising too?

Yes! We do indeed. We have a dedicated team that can utilise social/Meta advertising.