Social Media Management & Meta Ads That Drive Growth
Build your brand and generate leads across Facebook and Instagram
At Lunar Reach, we combine creative social media management with high-performance Meta advertising to build brand presence and drive measurable results. As a provider of digital marketing, web design, and brand identity services, we take a joined-up approach that ensures your organic content and paid campaigns work together.
We help businesses grow their audience, engage their community, and convert followers into customers through a combination of strategic content, audience targeting, and data-driven optimisation
Your social presence should be a growth engine, not just a posting schedule.
Let's Build Something Great
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- Consistent brand presence with a strategic content calendar that builds authority and trust
- Targeted Meta ad campaigns designed to reach the right audience at the right time
- Engagement that converts, moving followers from awareness to action
- Data-driven optimisation with regular reporting on what's working and why
- Creative testing that prevents ad fatigue and uncovers winning combinations
- Integrated strategy where organic content and paid advertising reinforce each other
Choose the Package That Fits Your Business
Industry benchmark: Full-service social management across multiple platforms ranges from £1,500–£5,000 monthly, with paid ads management as an additional service
Starter Presence
Best for new businesses, solopreneurs, and local companies building a foundation on social media
What’s Included:
Social Media Management:
- Account setup and optimisation on 2 platforms (Facebook & Instagram)
- Content calendar planning
- 8-12 posts per month with basic graphics
- Hashtag research and strategy
- Community engagement (comment replies, DMs)
- Monthly performance reporting
Meta Ads:
- Campaign strategy and setup
- Audience research and targeting
- Meta Pixel installation and conversion tracking
- 1-2 active campaigns (brand awareness or traffic)
- Ad creative creation (using provided assets)
- Monthly optimisation and reporting
- Dedicated account manager
3-month minimum commitment
Professional Growth
Best for growing businesses ready to build authority and generate leads through social
What’s Included:
Social Media Management:
- Account optimisation on 3 platforms (Facebook, Instagram, LinkedIn)
- Full content strategy development
- 15-20 posts per month with custom graphics
- Short-form video content (Reels)
- Community management and proactive engagement
- Competitor analysis and trend monitoring
- Monthly reporting with insights and recommendations
Meta Ads:
- Advanced campaign strategy with full-funnel approach
- Detailed audience segmentation and lookalike audiences
- Meta Pixel and Conversions API setup
- 3-4 active campaigns (lead generation, traffic, retargeting)
- Creative testing (3-5 ad variations per campaign)
- Bi-weekly optimisation and consultation calls
- Ad creative production using existing brand assets
KPIs:
- Consistent growth in followers and engagement rate
- Minimum 10% improvement in cost per lead/conversion
- Clear attribution of leads/sales from social channels
- Dedicated account manager (senior-led)
6-month minimum commitment
Premium Authority
Best for established brands, ecommerce businesses, and companies where social is a primary revenue channel
What’s Included:
Social Media Management:
- Full account management across 4+ platforms
- Comprehensive social media strategy
- 20-30 posts per month with premium creative
- Video production (Reels, Stories, TikTok-style content)
- Influencer identification and collaboration
- Full community management (proactive engagement, crisis management)
- Quarterly strategy reviews and roadmap updates
Meta Ads:
- Multi-platform campaigns (Facebook, Instagram, optional TikTok)
- Advanced audience targeting (custom, lookalike, retargeting)
- 5+ active campaigns with full-funnel strategy
- Continuous creative testing and ad refreshes to prevent fatigue
- Dynamic product ads and Advantage+ Shopping
- Landing page recommendations
- Weekly performance reviews and strategy meetings
KPIs:
- 20%+ improvement in ROAS within first 6 months
- Consistent pipeline growth through paid and organic social
- Brand authority established through content leadership
- Dedicated senior strategist
6-month minimum commitment
Need Something Extra?
Add-ons available for any package
- Additional pages: £150 per page
- E-commerce functionality: £1,200
- Custom copywriting: £400 per 5 pages
- Advanced SEO strategy: £600
- Ongoing monthly maintenance: from £150/month
How It Works
Discovery & Strategy
We learn about your business, audience, and goals. We audit your current social presence and recommend the right approach.
Setup & Implementation
We optimise your profiles, install tracking, create your content calendar, and build your ad campaigns.
Content & Campaign Management
We post consistently, engage with your audience, manage your ads, and make data-driven adjustments.
Monitoring & Reporting
We track performance across organic and paid channels, providing regular reports with clear insights.
Optimisation & Growth
We refine your strategy based on performance data, testing new creative, audiences, and approaches.
Frequently Asked Questions
What's the difference between organic social media management and Meta Ads?
Organic social management focuses on building brand presence through regular posting, community engagement, and content strategy. Meta Ads are paid campaigns that amplify your reach to targeted audiences. Both work better together; organic content builds credibility while ads drive immediate results.
How much ad spend do I need for Meta Ads?
We recommend a minimum of £500–£1,000/month for Meta Ads to see meaningful results. Your ad spend is managed directly by you—we help you get the most from it.
What kind of content do you create?
We create social graphics, short-form videos (Reels), captions, and content calendars. For advanced video production or professional photography, we can recommend partners or include as an add-on
How quickly will I see results from Meta Ads?
Yes, these are available as add-ons. LinkedIn is particularly effective for B2B businesses, while TikTok works well for consumer brands and products.
Do you manage LinkedIn or TikTok advertising?
Paid ads deliver immediate visibility—campaigns can go live within 48 hours. However, optimisation takes time. Creative testing and audience refinement typically improve performance within 4-6 weeks
What's the difference between a social media manager and an agency?
We offer the expertise of a full agency team, strategists, designers, and campaign managers rather than a single freelancer. This means more comprehensive strategy, better creative, and deeper expertise across platforms