One business.
35 websites.
Real results.
Building a powerful digital presence for one of the North West's growing tree surgery businesses.
Discover how Lunar Reach brought together website development, SEO, local search and Google Ads to support Northwest Trees & Stumps across multiple locations — helping generate over 8,400 recorded enquiry actions through its wider digital presence.
CLIENT
Northwest Trees & Stumps
INDUSTRY
Tree Surgery & Arboriculture
PARTNERSHIP
Ongoing
8,453
Reported enquiry actions ↗
8,453
+95.2%
+177.5%
35 Websites
One business. Multiple locations. A complex digital operation.
Northwest Trees & Stumps provides professional tree surgery, stump grinding, tree removal and arboricultural services to residential and commercial customers across the North West.
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As the business expanded its digital presence, its marketing requirements became increasingly complex.
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With 35 websites covering different service areas, multiple Google Ads campaigns and increasing competition in local search, the challenge was no longer simply building websites or running advertisements.
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It was making every part of the digital operation work together.
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The business needed stronger local visibility, reliable website performance, measurable enquiries and a coordinated advertising strategy capable of supporting its expanding geographical reach.
"The goal wasn't simply to attract more visitors. It was to create a connected digital marketing operation that consistently generates genuine opportunities for the business."
35 Websites to
Manage
A large network of websites required ongoing maintenance, development, technical oversight and consistent SEO improvements.
Competitive Local Searches
Each location needed to compete for searches such as tree surgeons, tree removal, emergency tree services and stump grinding.
Multiple Advertising Campaigns
Google Ads campaigns across different locations required careful targeting, budget allocation and ongoing performance analysis.
Measuring What
Matters
The business needed a clearer understanding of website form submissions, telephone calls and actual enquiry activity, not simply impressions and clicks.
One connected growth strategy.
Instead of treating websites, SEO and advertising as separate services, Lunar Reach developed a coordinated approach designed to improve visibility, strengthen the brand and generate measurable enquiries.
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Website Design & Development
Rebuilding and improving websites with clearer layouts, mobile-friendly experiences, stronger service pages and easier ways for potential customers to enquire.
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Search Engine Optimisation
Improving technical SEO, website structure, indexing, content relevance and organic search visibility across Google and Bing.
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Local SEO & Brand Visibility
Developing location-specific content, supporting local search visibility and helping customers find the right services in their areas.
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Google Ads & Lead Generation
Managing paid search campaigns, refining keywords and geographical targeting, improving conversion tracking and monitoring advertising performance.
Every element of the strategy supports the same objective: helping Northwest Trees & Stumps get found by the right people and turning that visibility into enquiries.
Websites built to do more than look good.
With an extensive portfolio of location-based websites, Northwest Trees & Stumps needed a digital presence that was professional, easy to navigate and built around customer enquiries.
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Lunar Reach has supported website rebuilds, improvements and ongoing development across the business’s digital portfolio.
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Our work has focused on simplifying the customer journey, improving mobile usability and making important services easier to find.
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Rather than treating each website as an isolated project, we’ve worked to create a more consistent approach to structure, content and conversion opportunities.
What We Improved
- Refreshing layouts and improving responsiveness so customers can browse services and contact the business across desktop, tablet and mobile devices.
- Service & Location Landing Pages
- Developing relevant content targeting tree surgery, tree removal, stump grinding, emergency work and geographical service areas.
- Improved Customer Enquiries
- Making phone numbers, quotation forms and calls to action more visible throughout the websites.
- Technical Website Improvements
- Addressing maintenance, security, indexing, performance and structural issues that can affect usability and search visibility.
The Main Northwest Trees & Stumps Website
Alongside the location websites, the main Northwest Trees & Stumps website required a clear structure capable of representing the full range of the company’s services.
We supported a stronger website experience, with dedicated content for residential services, commercial tree surgery and location-based enquiries.
The aim was to create a central website that communicated professionalism, supported organic search and gave visitors a straightforward route to requesting a quotation.
Not vanity metrics. Measurable outcomes.
A successful digital marketing strategy should be judged by more than how many people visit a website.
For Northwest Trees & Stumps, we’ve focused on growing relevant search visibility while tracking website enquiries and telephone calls across the business’s digital channels.
+95.2%
Google Organic Traffic Growth
Across the tracked website portfolio, Google organic users increased from 866 in February 2026 to 1,690 in August 2026.
+82.9%
Bing Organic Traffic Growth
Bing organic users increased from 1,076 to 1,968 over the same period, showing that the wider website portfolio was also attracting additional organic traffic through another major search engine.
3,950
Paid Advertising Conversions
Across the main and location-based Google Ads campaigns, the supplied records include:
- 2,866 website form conversions
- 1,084 tracked telephone call conversions
4,503
Organic & Local Enquiry Actions
The reported non-paid website and Google Business Profile figures include:
- 3,621 website form enquiries
- 754 website telephone calls
- 128 Google Business Profile call interactions in 2026
Conversion growth, May–August
Monthly tracked conversions rose from 89 in May to 247 in August: a 177.5% increase. September then recorded 159, so the growth was not interrupted.
Percentages compare selected months; they are not overall programme growth rates. Confirm attribution and data ownership before publication.
Turning high-intent searches into customer enquiries.
Google Ads plays an important role in helping Northwest Trees & Stumps reach customers actively searching for professional tree surgery services.
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From emergency tree removal to stump grinding and general tree maintenance, paid search allows the business to appear for relevant searches within its target areas.
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Lunar Reach manages the campaigns with an emphasis on relevance, measurable conversions and ongoing improvements to advertising efficiency.
Main Google Ads Campaign
3,055
Total Conversions
- 2,423 website form submissions
- 632 tracked telephone calls
Website forms accounted for 79.3% of recorded conversions, while telephone calls represented 20.7%.
Local Services Ads
Google Local Services Ads provide an additional opportunity to connect with customers searching for relevant local providers.
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Between January and August 2026, monthly charged leads increased from 53 to 175 — an increase of 230.2%.
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Alongside conventional Google Ads and organic visibility, this provides another source of potential customer enquiries.
A balanced digital marketing engine.
One of the most important features of the Northwest Trees & Stumps strategy is that it doesn’t rely on a single marketing channel.
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Organic SEO and local search provide customers with routes to discover the business without clicking on a paid advertisement.
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Google Ads and Local Services Ads create additional visibility for customers actively looking for tree surgery services.
Across the reported conversion data:
- 53.3% Organic & Local
- 4,503 recorded enquiry actions
- 46.7% Paid Advertising
- 3,950 recorded conversions
These figures show how the combination of organic visibility and paid advertising contributes to the overall volume of recorded customer enquiries.
By developing both areas together, Lunar Reach works towards a more diversified and measurable marketing operation.
Building a brand, not just generating clicks.
As our partnership with Northwest Trees & Stumps has developed, our work has extended beyond SEO and advertising.
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We’ve also supported the company’s wider online identity through logo design, social media content, email marketing and ongoing website content development.
- Branding & Visual Identity: Our work has included developing and refining the company's visual branding to create a more professional and recognisable identity across its websites and marketing materials.
- Social Media & Email Marketing: We've supported seasonal campaigns, service awareness, company updates and email marketing designed to keep the business visible and connected with its audience.
- Commercial Tree Services: To support the business's expansion into commercial work, we developed content targeting organisations such as property developers, facilities management companies, schools, care homes and hospitality businesses.
- Supporting Wider Brand Recognition: Northwest Trees & Stumps has also featured in BBC coverage concerning local community concerns over large trees near a school.
Built for what comes next.
Digital marketing is never a finished project.
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As Northwest Trees & Stumps expands its services and geographical reach, Lunar Reach continues to review and improve the systems supporting its online presence.
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Our ongoing priorities include strengthening commercial service visibility, improving location landing pages, refining paid advertising campaigns and maintaining accurate conversion tracking.
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We’re also continuing to support the website portfolio through technical SEO, content development, maintenance and performance reviews.
Ongoing priorities:
- Commercial tree surgery SEO
- Local landing page development
- Google Ads campaign optimisation
- Better conversion and call tracking
- Website development and maintenance
- Stronger content and brand visibility
The objective remains the same: create a more efficient digital marketing strategy capable of supporting the business’s future growth.
Ready for results worth talking about?
From websites and SEO to local visibility and paid advertising, Lunar Reach helps businesses turn their online presence into measurable opportunities.
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Whether you’re managing one website or building a growing multi-location business, we’ll help you develop a digital marketing strategy focused on what matters.
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More visibility. Better enquiries. Measurable results.