Lunar Reach Cookie Policy

Last updated: September 2026

This Cookie Policy explains how Ashley Hyman trading as Lunar Reach (“Lunar Reach”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website.

Website: lunar-reach.co.uk
Email: terms@lunar-reach.co.uk

This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information.

1. What Are Cookies?

Cookies are small files that websites can store on your computer, smartphone, tablet or other device when you visit them.

Cookies and similar technologies can be used to make websites function correctly, remember preferences, understand how visitors use a website and measure the effectiveness of advertising.

The rules can also apply to other technologies that store or access information on a visitor’s device, including tracking pixels, scripts, tags and web storage. Information Commissioner’s Office

For simplicity, this policy generally refers to these technologies collectively as “cookies”.

2. How Lunar Reach Uses Cookies

Lunar Reach may use cookies and similar technologies to:

• operate and secure our website;
• remember cookie preferences;
• understand how visitors use our website;
• identify website performance or usability issues;
• measure enquiries and conversions;
• understand how visitors arrive at our website;
• measure the effectiveness of advertising campaigns; and
• improve our website and marketing.

We currently use technologies associated with:

Google Tag Manager
Google Analytics 4 (GA4)
Google Ads conversion tracking
Microsoft Clarity

These are explained in more detail below.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies or technologies are required for the website to operate correctly or to provide functionality requested by the visitor.

They may include cookies required for:

• website security;
• remembering privacy or cookie preferences;
• essential website functionality; and
• maintaining website sessions where applicable.

Strictly necessary cookies do not generally require consent where the applicable legal exemption applies.

Disabling these cookies through your browser may affect the operation of parts of the website.

Analytics Cookies

Analytics technologies help us understand how visitors use lunar-reach.co.uk.

They can provide information such as:

• pages visited;
• how visitors found our website;
• approximate session duration;
• interactions with pages;
• device and browser information;
• website performance; and
• visitor journeys through the website.

We use this information to understand how our website performs and identify opportunities to improve it.

Advertising and Conversion Cookies

Advertising and conversion technologies help us understand whether our marketing campaigns result in useful actions.

For example, they may help us determine whether someone who clicked a Lunar Reach Google advertisement subsequently submitted an enquiry.

This helps us understand the effectiveness of our advertising and improve how our marketing budget is used.

Experience and Behavioural Analytics

We use Microsoft Clarity to better understand how visitors interact with our website.

Clarity may provide behavioural information such as page interactions, navigation patterns, heatmaps and session recordings.

We use this information to identify usability problems and improve the visitor experience.

Microsoft states that Clarity uses pseudonymous identifiers to associate interaction data and connect page views for analytics purposes. Microsoft Learn

4. Google Tag Manager

We use Google Tag Manager (“GTM”) to manage and deploy certain website tags and tracking technologies.

GTM provides the mechanism through which services such as Google Analytics and Google Ads tracking may be implemented on our website.

The individual services deployed through GTM may use cookies or similar technologies.

Where consent is required, our intention is that non-essential tracking technologies managed through GTM are controlled according to the visitor’s cookie choices.

5. Google Analytics 4

We use Google Analytics 4 (“GA4”) to understand how visitors interact with our website.

GA4 may collect information about matters such as:

• pages viewed;
• website sessions;
• traffic sources;
• device information;
• browser information;
• website interactions; and
• conversions.

We use this information to measure website performance and improve our website and marketing.

Information collected through Google Analytics may be processed by Google in accordance with Google’s applicable terms and privacy documentation.

Where required, Google Analytics tracking will be subject to the visitor’s cookie-consent preferences.

6. Google Ads Conversion Tracking

Lunar Reach uses Google Ads conversion tracking to measure the effectiveness of our advertising.

For example, where someone visits our website after clicking a Google advertisement, conversion tracking may help us determine whether that visit resulted in an enquiry or another relevant action.

Depending on our current campaign configuration, conversion measurement may include actions such as:

• successful enquiry-form submissions;
• requests for reports or audits;
• telephone interactions; and
• other defined website conversions.

This allows us to understand whether our advertising generates meaningful business enquiries rather than simply website traffic.

Google Ads tracking may use cookies and similar technologies and is treated as non-essential tracking where consent is required.

7. Microsoft Clarity

We use Microsoft Clarity to understand how visitors use and interact with our website.

Clarity can provide information such as:

• heatmaps;
• website interaction information;
• navigation patterns;
• clicks;
• scrolling behaviour; and
• session recordings.

This helps Lunar Reach identify usability issues and understand how our website could be improved.

Microsoft documents a number of cookies associated with Clarity, including _clck and _clsk, and may also use Microsoft-domain cookies such as CLID and MUID depending on the circumstances. Microsoft Learn

Clarity is used for website analytics and user-experience improvement.

Where required, Clarity will be controlled according to the visitor’s consent preferences.

8. Cookies and Technologies That May Be Used

The exact cookies present can vary depending on the visitor’s consent choices, browser, services in use and changes made by the relevant third-party providers.

Examples associated with our current tracking technologies may include:

Microsoft confirms the purposes of _clck, _clsk, CLID and MUID in its current Clarity cookie documentation. Microsoft Learn

Because third-party services can change the cookies and technologies they use, this list should be reviewed periodically rather than treated as permanently exhaustive.

9. Your Cookie Choices

When you first visit our website, you may be presented with options allowing you to control the use of non-essential cookies and tracking technologies.

Depending on our consent system, these may include options such as:

Accept All
Allows permitted analytics and advertising technologies to operate.

Reject Non-Essential
Prevents non-essential analytics and advertising tracking from being activated where consent is required.

Manage Preferences
Allows you to select which categories of non-essential technologies you wish to allow.

The ICO requires consent to involve a freely given, informed and unambiguous affirmative action where consent is required. Simply continuing to browse a website is not sufficient. Information Commissioner’s Office

Rejecting non-essential cookies will not prevent you from accessing the main content of the Lunar Reach website.

10. Changing Your Preferences

You can change or withdraw your cookie preferences at any time through the Cookie Settings control available on our website.

Withdrawing consent will not affect the lawfulness of processing that occurred before consent was withdrawn.

You can also control cookies through your web browser.

Most browsers allow you to:

• view cookies;
• delete cookies;
• block cookies;
• block third-party cookies; or
• configure how websites use cookies.

Blocking all cookies may affect the functionality of some websites.

11. Third-Party Services

Some tracking and analytics technologies used on our website are provided by third parties.

Our current providers include:

Google — Google Tag Manager, Google Analytics and Google Ads.

Microsoft — Microsoft Clarity.

These organisations may process information according to their own privacy policies and terms.

Their services and technologies may change independently of Lunar Reach.

12. International Data Processing

Google, Microsoft and other technology providers may process information using infrastructure located outside the United Kingdom.

Where personal information is transferred internationally, applicable data-protection requirements and safeguards apply.

Further information about our handling of personal information is provided within the Lunar Reach Privacy Policy.

13. How Long Cookies Last

Cookies may be either:

Session cookies, which normally expire when the browser session ends; or

Persistent cookies, which remain on the visitor’s device for a defined period or until removed.

The duration varies depending on the particular cookie and provider.

Third-party providers may change cookie durations as their technologies develop.

Where appropriate, Lunar Reach will periodically review the cookies and tracking technologies used by the website.

14. Changes to This Cookie Policy

We may update this Cookie Policy where:

• our website changes;
• we introduce or remove tracking technologies;
• third-party services change;
• our advertising or analytics practices change; or
• applicable legal requirements or regulatory guidance change.

The latest version will be published on the Lunar Reach website with an updated revision date.

15. Contact Us

If you have questions about this Cookie Policy or how Lunar Reach uses tracking technologies, please contact:

Ashley Hyman trading as Lunar Reach
88–90 Wilton St
Denton
Manchester
M34 3NH

Email: terms@lunar-reach.co.uk
Website: lunar-reach.co.uk

Last updated: September 2026