Growing Sales For Gourmet Chocolate Pizza Co
Client:
Gourmet Chocolate Pizza Co
Industry:
Gourmet / Artisan Chocolate Retail
Services Provided:
Website Redesign & Development, Search Engine Optimisation Management, Paid Advertising Management, Platform Migration, Systems Integration & Process Optimisation, and CMS Training.
Client: Gourmet Chocolate Pizza Co
Industry: Gourmet / Artisan Chocolate Retail
Services Provided: Website Redesign & Development, Search Engine Optimisation Management, Paid Advertising Management, Platform Migration, Systems Integration & Process Optimisation, and CMS Training.
Website Design & Deployment
Search Engine Optimisation
Paid Advertising Management
Google Ads Management
Platform Migration
Systems Integration
Process Optimisation
Onsite CMS Training
The Challenge: A Beloved Brand Struggling with an Unmanageable Website
01 / About Gourmet Chocolates Pizza Co
Gourmet Chocolate Pizza Co is a premium Chocolatier based in Nottingham, known for their unique chocolate pizzas and artisan gift offerings. When they approached Lunar Reach, they had a strong product and a loyal customer base – but their website was holding them back.
Everyday tasks that should have been simple were becoming frustrating obstacles. Their team struggled with basic content updates, their [[Replace with Old Platform They’d Use –Â Magento/Wix/Shopify/etc.]] platform was slow and inflexible, and their marketing efforts weren’t delivering the returns they expected.
Key challenges included:
Unmanageable Platform:Â Simple content changes required developer intervention, leaving their team dependent on external help for even minor updates.
Poor Website Performance:Â Their existing site suffered from slow loading times, creating a poor user experience and hurting both conversions and SEO.
Inefficient Order Processing:Â Their backend workflows were clunky, with manual workarounds slowing down fulfilment and creating administrative overhead.
Underperforming Google Ads:Â Existing campaigns weren’t delivering strong results, with wasted spend and limited visibility.
No Training or Empowerment:Â Their team had no knowledge of how to manage or optimise their own platform, creating a bottleneck for growth.
[ Functionality & UX ]
With our key objectives and strategy laid out, we initially focused on how the new functionality would fix the current issues.
Navigation & Usability:
We implemented a classic top-menu structure with clear drop-downs, organising products into logical categories
This reduces clicks and helps customers find what they need in just one or two clicks
Path to Purchase:
We removed friction points and unnecessary steps
Every click was evaluated to simplify the journey from browsing to checkout
Homepage Design:
A bold hero image now welcomes visitors, showcasing the quality of their chocolate pizzas
A clear, prominent call-to-action guides users toward their next step
Conversion Focus:
Every design choice – from button placement to visual hierarchy – was made with one goal in mind: turning casual browsers into paying customers
Strategy: A Complete Digital Transformation from the Ground Up
Lunar Reach delivered a comprehensive transformation – moving Gourmet Chocolate Pizza Co from their legacy [[Replace with Old Platform They’d Use]] system to a modern, high-performance WordPress platform. Our approach combined technical migration, process optimisation, team training, and ongoing marketing to create a complete digital solution.
1. Platform Migration ([[Replace with Old Platform They’d Use]] → WordPress)
We migrated their entire e-commerce operation from [[Replace with Old Platform They’d Use]] to a custom WordPress solution. This wasn’t just a simple switch – it required careful data migration, testing, and staging to ensure zero disruption to their daily operations.
Seamless Data Migration:Â We extracted and migrated all product data, customer records, and order histories, ensuring no data loss.
Flexible Implementation:Â We worked around their schedule, testing and refining the migration in stages to avoid any downtime.
Future-Proof Foundation:Â The new WordPress platform gives them a robust, scalable foundation for future growth.
2. Systems Integration & Process Optimisation
We didn’t just rebuild their website – we analysed their daily tasks and customer interactions to improve their entire way of working.
Workflow Analysis:Â We studied every interaction from website loading to purchase completion, identifying bottlenecks and inefficiencies.
CSV Restructuring:Â We cleaned and restructured their product and order data for seamless integration with WordPress.
Process Automation:Â We streamlined backend workflows to reduce manual steps, saving their team time and reducing errors.
3. CMS Training & Team Empowerment
A key differentiator in our work was not just building a new website – but building our client’s capability.
Hands-On Training:Â We provided in-depth, one-on-one training to the Gourmet Chocolate Pizza Co team on how to manage and update their new WordPress site.
Long-Term Independence: They can now make content changes, add new products, and update promotions without relying on external developers – saving money and enabling instant updates.
4. SEO Strategy for Increased Visibility
We developed a comprehensive SEO strategy to improve their visibility in search results and drive organic growth.
Keyword Research:Â We identified high-intent search terms for chocolate gifts, artisan chocolate, and chocolate pizzas.
On-Page Optimisation:Â We optimised their content, meta descriptions, and site structure to target valuable keywords.
Local SEO:Â We improved their local visibility to capture customers searching for premium chocolate gifts in Nottingham and beyond.
5. Google Ads Management for Immediate Results
Gourmet Chocolate Pizza Co had existing Google Ads campaigns, but they weren’t delivering strong results. We analysed their campaigns, made initial tweaks, and ultimately decided to fully rebuild them for complete tracking and control.
Campaign Restructure:Â We rebuilt their campaigns from the ground up to enable full tracking of every click and impression.
High-Intent Targeting:Â We focused on customers actively searching for chocolate gifts and premium confectionery.
Budget Optimisation:Â We refined bidding strategies and ad copy to maximise return on ad spend without driving up monthly costs.
Results: Faster, Smarter, and More Profitable
Our holistic approach transformed Gourmet Chocolate Pizza Co’s digital presence. By combining a high-performance website, seamless migration, team training, and intelligent marketing, we delivered measurable results that directly impacted their bottom line.
+184% Local Visibility Index:Â Our SEO strategy significantly improved their local search presence, making them easier to find for customers searching for premium chocolate gifts in Nottingham and beyond.
<1.1s Loading Times: The new WordPress site loads in under 1.1 seconds – a massive improvement that enhances user experience, reduces bounce rates, and boosts SEO rankings.
+167% Increase in Enquiries:Â Our Google Ads management and SEO efforts generated a significant surge in enquiries, directly contributing to sales growth.
Google Ads Performance: With a monthly spend of £2,100, we delivered a 432% increase in clicks and a 325% increase in impression share – proving that smarter targeting beats higher spending.
SEO Results: Our SEO retainer delivered a 124% increase in phone calls and a 341% increase in webform submissions.
Long-Term Cost Savings:Â CMS training empowered their team to make their own updates, saving on developer fees and enabling instant content changes.
Streamlined Operations:Â Systems integration and process optimisation reduced administrative overhead, speeding up order fulfilment and improving customer satisfaction.
Full Brand Control:Â Gourmet Chocolate Pizza Co now has a modern, manageable platform that reflects the quality of their products and supports their future growth.
Website: Before and After
Before
After
