Expanding Northwest Trees & Stumps Across the North West
Client:
Northwest Trees & Stumps
Industry:
Arboriculture & Tree Surgery
Services Provided:
Web Design and Deployment, Search Engine Optimisation Management,  Paid Advertising Management, Mailshots, Social Media Management, Logo Designs
Client: Northwest Trees & Stumps
Industry: Arboriculture & Tree Surgery
Services Provided: Web Design and Deployment, Search Engine Optimisation Management,  Paid Advertising Management, Mailshots, Social Media Management, Logo Designs
Web Design and Deployment
Search Engine Optimisation
Google Local Service Ads
Mailshots
Social Media Management
Google Ad Management
The Challenge: A Growing Business Held Back by Poor Digital Performance
01 / About Northwest Trees & Stumps
Northwest Trees & Stumps is the North West’s leading tree surgery and tree care business. When they approached Lunar Reach Designs, they had ambition and a strong reputation – but their digital presence was failing to convert that into sales.
Despite significant investment in Google Ads, they were seeing poor returns. Thousands of pounds were being spent each month with little to show for it, and their website wasn’t built to convert the traffic they were paying for. Their branding also lacked the professional identity needed to stand out in a competitive market.
Key challenges included:
Ineffective Google Ads Spend: Over £2,000 per month was being spent on ads with insufficient enquiry generation, making their marketing budget unsustainable.
Poor Website Performance: Their existing site suffered from slow load times, clunky navigation, and a layout that didn’t guide users toward services or contact points.
Weak Brand Identity: Their logo used basic lettering that didn’t work well on clothing or vehicle branding, making them blend in with competitors rather than stand out.
Lack of Clear Customer Journey: The website lacked an intuitive structure, making it difficult for customers to find the right service quickly.
Despite significant investment in Google Ads, they were seeing poor returns. Thousands of pounds were being spent each month with little to show for it, and their website wasn’t built to convert the traffic they were paying for. Their branding also lacked the professional identity needed to stand out in a competitive market.
Key challenges included:
Ineffective Google Ads Spend: Over £2,000 per month was being spent on ads with insufficient enquiry generation, making their marketing budget unsustainable.
Poor Website Performance: Their existing site suffered from slow load times, clunky navigation, and a layout that didn’t guide users toward services or contact points.
Weak Brand Identity: Their logo used basic lettering that didn’t work well on clothing or vehicle branding, making them blend in with competitors rather than stand out.
Lack of Clear Customer Journey: The website lacked an intuitive structure, making it difficult for customers to find the right service quickly.
Strategy: A Comprehensive Approach to Performance, Branding, and ROI
We developed a multi-layered strategy to transform Northwest Trees & Stumps’ digital presence from the ground up – addressing website performance, advertising efficiency, and brand identity simultaneously.
1. A High-Performance Website Built for Speed and Conversion
We designed and built a custom WordPress website focused on performance and user experience. The goal was to create a fast, professional platform that made it easy for customers to find services and get in touch.
Streamlined Navigation: We implemented a classic top-menu structure with clear dropdowns to reduce clicks and help users find the right service instantly.
Engaging Homepage: A powerful hero image with a clear call-to-action was introduced to improve engagement and guide visitors toward enquiries.
Performance Optimisation: We stripped back unnecessary JavaScript and CSS, resulting in a lightweight site that loads quickly – critical for both user experience and SEO.
2. A Data-Driven Google Ads Strategy to Maximise ROI
Northwest Trees & Stumps had been spending heavily on Google Ads without seeing results. We stepped in to restructure their campaigns entirely, focusing on efficiency and high-intent leads.
Campaign Restructure: We launched targeted campaigns across Google Ads Search, Google Local Business, and Google Maps to capture customers at every stage of the buying journey.
Budget Optimisation: By refining keyword targeting and bid strategies, we reduced waste and ensured every pound worked harder.
Immediate Results: Our approach delivered significant growth in clicks, impression share, and enquiry volumes – proving that smart strategy matters more than big budgets.
3. Professional Logo Design to Build Brand Authority
The existing logo used basic lettering that failed to make an impact on vehicles or clothing. Our design team worked closely with Northwest Trees & Stumps to create a logo that would command attention.
Competitor Differentiation: Early designs risked looking like competitors, so we went back to the drawing board to create something truly distinctive.
Versatile Branding: The final logo was designed to work effectively across all mediums – from website headers to van livery and workwear.
Website: Before and After
The Results: Measurable Growth, Lower Costs, and a Powerful Brand
Our holistic approach transformed Northwest Trees & Stumps’ digital performance. By combining a high-speed website, intelligent ad management, and professional branding, we delivered results that directly impacted their bottom line.
Google Ads Performance (Search): With a monthly spend of £2,100, we delivered a 432% increase in clicks and a 325% increase in impression share – proving that smarter targeting beats higher spending.
Google Local Business Growth: With a £1,200 monthly budget, phone calls increased by 124% and webform submissions surged by 341%.
Google Maps Success: A £300 monthly investment generated a 326% increase in clicks and a 243% increase in phone calls.
Faster, More Usable Website: The new custom WordPress site loads faster, is easier to navigate, and gives Northwest Trees & Stumps a professional platform that converts visitors into enquiries.
Stronger Brand Identity: The new logo now works across clothing and vehicle branding, helping them stand out physically and digitally from competitors.
Long-Term Control: The custom WordPress build allows for easy maintenance and updates, saving time and reducing dependency on external developers.
Search Engine Optimisation Results
Three Months
Six Months
Logo Design Results
Original Logo
Design Collections
Final Logo!
