Social Media Management That Builds Your Brand and Drives Growth
Build your presence, engage your audience, and generate real results
At Lunar Reach, we know that social media is about more than just posting content, it’s about building relationships, growing your brand, and driving measurable business results. As a provider of digital marketing, web design, and brand identity services, we take a strategic approach to social media that aligns with your broader marketing goals.
We help businesses build their presence across Facebook, Instagram, LinkedIn, and more through a combination of strategic content, community engagement, and data-driven optimisation.
Your social presence should be a growth engine, not just a posting schedule.
Let's Build Something Great
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- Consistent brand presence with a strategic content calendar that builds authority and trust
- Engagement that converts, moving followers from awareness to action
- Community growth with targeted strategies to attract your ideal audience
- Time savings, we handle the daily grind of content creation, scheduling, and community management
- Integrated strategy where your social media supports your wider marketing efforts
Choose the Package That Fits Your Business
Industry benchmark: Full-service social management across multiple platforms ranges from £1,500–£5,000 monthly, with paid ads management as an additional service
Starter Presence
Best for new businesses, solopreneurs, and local companies building a foundation on social media
What’s Included:
Social Media Management:
- Account setup and optimisation on 2 platforms (Facebook & Instagram)
- Content calendar planning
- 8-12 posts per month with basic graphics
- Hashtag research and strategy
- Community engagement (comment replies, DMs)
- Monthly performance reporting
Meta Ads:
- Campaign strategy and setup
- Audience research and targeting
- Meta Pixel installation and conversion tracking
- 1-2 active campaigns (brand awareness or traffic)
- Ad creative creation (using provided assets)
- Monthly optimisation and reporting
- Dedicated account manager
3-month minimum commitment
Professional Growth
Best for growing businesses ready to build authority and generate leads through social
What’s Included:
Social Media Management:
- Account optimisation on 3 platforms (Facebook, Instagram, LinkedIn)
- Full content strategy development
- 15-20 posts per month with custom graphics
- Short-form video content (Reels)
- Community management and proactive engagement
- Competitor analysis and trend monitoring
- Monthly reporting with insights and recommendations
Meta Ads:
- Advanced campaign strategy with full-funnel approach
- Detailed audience segmentation and lookalike audiences
- Meta Pixel and Conversions API setup
- 3-4 active campaigns (lead generation, traffic, retargeting)
- Creative testing (3-5 ad variations per campaign)
- Bi-weekly optimisation and consultation calls
- Ad creative production using existing brand assets
KPIs:
- Consistent growth in followers and engagement rate
- Minimum 10% improvement in cost per lead/conversion
- Clear attribution of leads/sales from social channels
- Dedicated account manager (senior-led)
6-month minimum commitment
Premium Authority
Best for established brands, ecommerce businesses, and companies where social is a primary revenue channel
What’s Included:
Social Media Management:
- Full account management across 4+ platforms
- Comprehensive social media strategy
- 20-30 posts per month with premium creative
- Video production (Reels, Stories, TikTok-style content)
- Influencer identification and collaboration
- Full community management (proactive engagement, crisis management)
- Quarterly strategy reviews and roadmap updates
Meta Ads:
- Multi-platform campaigns (Facebook, Instagram, optional TikTok)
- Advanced audience targeting (custom, lookalike, retargeting)
- 5+ active campaigns with full-funnel strategy
- Continuous creative testing and ad refreshes to prevent fatigue
- Dynamic product ads and Advantage+ Shopping
- Landing page recommendations
- Weekly performance reviews and strategy meetings
KPIs:
- 20%+ improvement in ROAS within first 6 months
- Consistent pipeline growth through paid and organic social
- Brand authority established through content leadership
- Dedicated senior strategist
6-month minimum commitment
How It Works
Content Creation & Publishing
We create and schedule engaging content that resonates with your audience across multiple platforms. This includes custom graphics, captions, and short-form video content like Reels and Stories.
Community Management
We monitor and respond to comments, direct messages, and mentions, keeping your audience engaged and your brand responsive. This is a crucial service that many packages underinvest in . 90% of marketers say active community engagement is crucial for success, yet entry-level packages often allocate minimal time to this work
Strategy & Planning
We develop a tailored content strategy aligned with your business goals, including competitor analysis and trend monitoring.
Reporting & Analytics
We track key metrics, reach, engagement, and follower growth and provide monthly reports with clear insights and recommendations.
Social Listening
We monitor conversations about your brand and industry, identifying opportunities to engage, address feedback, and improve brand perception
Frequently Asked Questions
What's the difference between organic social media management and Meta Ads?
Organic social management focuses on building brand presence through regular posting, community engagement, and content strategy. Meta Ads are paid campaigns that amplify your reach to targeted audiences. Both work better together; organic content builds credibility while ads drive immediate results.
How much ad spend do I need for Meta Ads?
We recommend a minimum of £500–£1,000/month for Meta Ads to see meaningful results. Your ad spend is managed directly by you—we help you get the most from it.
What kind of content do you create?
We create social graphics, short-form videos (Reels), captions, and content calendars. For advanced video production or professional photography, we can recommend partners or include as an add-on
How quickly will I see results from Meta Ads?
Yes, these are available as add-ons. LinkedIn is particularly effective for B2B businesses, while TikTok works well for consumer brands and products.
Do you manage LinkedIn or TikTok advertising?
Paid ads deliver immediate visibility—campaigns can go live within 48 hours. However, optimisation takes time. Creative testing and audience refinement typically improve performance within 4-6 weeks
What's the difference between a social media manager and an agency?
We offer the expertise of a full agency team, strategists, designers, and campaign managers rather than a single freelancer. This means more comprehensive strategy, better creative, and deeper expertise across platforms