Let's launch this mission
Client Overview.
Paintnation Automotive Repairs is a leading provider of car body repair services. They approached Lunar Reach with a challenge: they wanted to amplify their brand presence and attract a wider audience in a highly competitive market. With a strong reputation for quality, Paintnation needed a marketing strategy that reflected their expertise and distinguished them from their competitors.
The Challenge.
Paintnation was facing several hurdles:
- Limited online visibility despite having a loyal local customer base.
- A lack of cohesive branding across platforms.
- Low engagement on social media, leading to missed opportunities for growth.
The Solution.
Lunar Reach crafted a bespoke marketing plan that addressed Paintnation’s challenges head on. Key elements of the strategy included:
- Brand Refresh: Developed a modern and cohesive brand identity, including a refreshed logo, updated colour palette, and consistent messaging across digital and print platforms.
- SEO and Content Marketing: Optimized Paintnation’s website for search engines, targeting local and industry-specific keywords. Additionally, Lunar Reach introduced a blog featuring expert tips, behind-the-scenes insights, and success stories to engage their audience.
- Targeted Advertising: Designed geo-targeted digital ad campaigns that reached potential customers in key markets, driving website traffic and appointment bookings.
The Results.
Within six months of implementing the strategy, Paintnation Automotive Repairs achieved remarkable results:
- A 65% increase in website traffic, with most new visitors coming from search engines.
- A significant boost in enquiries, with a 30% rise in new customer bookings for car body damage repair services.
- Enhanced brand recognition, establishing Paintnation as a top-of-mind choice for automotive painting in their region.
