Client Overview.
Northwest Tree’s & Stumps, a trusted name in tree care and stump removal services, had an ambitious challenge: to optimise 35 separate websites for greater visibility, engagement, and lead generation. With such a broad digital footprint, managing SEO, Google Ads, Google Local Service Ads, and content creation effectively was critical. Lunar Reach stepped in with a comprehensive strategy to drive results across the board.
The Challenge.
- SEO Complexity: Ensuring all 35 websites were fully optimised for local search rankings while maintaining consistent branding and unique content for each location.
- Ad Campaign Coordination: Strategically managing Google Ads and Google Local Service Ads to maximise visibility without redundancy or overspending.
- Content Creation: Crafting engaging, location-specific content for each website to connect with diverse audiences and showcase Northwest Tree’s & Stumps’ expertise.
- Streamlined Management: With multiple sites, campaigns, and services to oversee, creating an efficient workflow was vital.
The Solution.
Lunar Reach developed a tailored, scalable solution that tackled each aspect of Northwest Tree’s & Stumps’ digital presence:
- SEO Optimisation Across 35 Websites:
- Conducted site audits to identify gaps and inconsistencies in SEO across all websites.
- Optimised each site with location-specific keywords, meta tags, and technical improvements to boost search rankings.
- Created consistent yet unique content to ensure each site appealed to its target audience while avoiding duplicate content penalties.
- Google Ads Management:
- Designed hyper-targeted campaigns for each website to capture leads from specific geographic areas.
- Implemented advanced audience targeting and bid strategies to ensure optimal ad spend efficiency.
- Monitored and adjusted campaigns regularly to maximise ROI across all platforms.
- Google Local Service Ads (LSAs):
- Set up LSAs for each location to capitalise on proximity-based searches for tree care services.
- Ensured compliance with Google’s requirements, including verification and reviews, to maintain top placement.
- Content Creation:
- Developed engaging service pages, blog posts, and local highlights tailored to each site’s audience.
- Crafted content that showcased Northwest Tree’s & Stumps’ expertise while building trust through valuable information.
- Streamlined Workflow
- Leveraged tools and automation to manage SEO, Ads, and content creation efficiently across all websites.
- Provided detailed reporting to Northwest Tree’s & Stumps, offering insights into performance and growth.
The Results.
With Lunar Reach’s expertise, Northwest Trees & Stumps achieved outstanding outcomes:
- Improved Search Rankings: Each website climbed to the first page for key local search terms, resulting in a 341% increase in organic traffic overall.
- Lead Generation: LSAs and Google Ads delivered a 200% rise in qualified leads, helping Northwest Tree’s & Stumps expand its customer base significantly.
- Content Engagement: Enhanced content led to higher user interaction, with a 70% increase in time spent on pages and a 60% reduction in bounce rates.
- Cost Efficiency: Optimised ad management reduced unnecessary spend, saving the company 30% on Google Ads while driving better results.
Lunar Reach’s tailored strategy enabled Northwest Tree’s & Stumps to manage and optimise 35 websites seamlessly, creating a unified yet location-specific digital presence. Through targeted SEO, effective ad campaigns, and compelling content, the partnership transformed their digital footprint into a powerful tool for sustained growth.
Is your business ready for a digital makeover on this scale? Lunar Reach is here to make it happen.
