Client Overview.
Bright Money Group (BMG) is a UK-based financial services company. Bright Money Group has multiple brands, including CarLoansUK, Bright Motor Finance, and Momentum Car Finance. Lunar Reach worked primarily with their CarLoansUK brand.
The Challenge.
We were hired by Bright Money Group to work on CarLoansUK’s Google Ads strategy to enhance visibility and conversion rates. With a mission-driven approach.
The main challenge was making CarLoansUK stand out from the thousands of car finance companies out there.
The Solution.
We conducted a comprehensive brand audit, analysing CarLoansUK’s existing ad placements, audience targeting, and keyword effectiveness. By leveraging data-driven insights and innovative strategies, we refined ad copy, improved bidding tactics, and optimised landing pages to ensure a seamless user experience. Our expertise in Google Ad management helped CarLoansUK achieve better engagement and a stronger online presence, ultimately driving more qualified leads
The Results.
CarLoansUK’s refined Google Ads strategy, developed with Lunar Reach, led to significant improvements in key performance metrics. The campaign optimisation resulted in a 30% increase in click-through rates (CTR), demonstrating stronger audience engagement. Additionally, conversion rates improved by 25%, meaning more users successfully completed loan applications after clicking the ads. The cost-per-click (CPC) was reduced by 18%, making the campaign more cost-effective while maintaining high visibility. These results highlight the effectiveness of data-driven ad targeting and strategic bidding adjustments in enhancing CarLoansUK’s online presence and customer acquisition.
