Client Overview.
Tameside Security, a trusted local provider of security services in Greater Manchester, faced a common challenge for established trade businesses: a strong local reputation that was not reflected in their online presence. Their old website was outdated, difficult to update, and not optimised for mobile or search engines. Their digital marketing was inconsistent, leaving significant growth opportunities untapped. They partnered with Lunar Reach to engineer a complete digital transformation with one clear mission: to convert their offline reputation into quantifiable online revenue.
The Challenge.
Despite being a reliable local operator, Tameside Security’s digital footprint failed to capture its expertise. The website did not inspire trust or facilitate inquiries, and the company was virtually invisible for key local searches like “cctv installation near me.” Our objective was to rebuild their digital foundation from the ground up, establish clear market leadership, and create a streamlined pipeline for high-quality leads.
The Solution.
Our Mission-Ready Strategy: A Three-Stage Launch Sequence
Phase 1: Website Rebuild & Modernisation
We decommissioned the old, static site and built a new, modern website on a fast, secure platform. The design focused on:
Trust & Professionalism:Â Clean layout, high-quality imagery, and clear display of accreditations and licenses.
Local First:Â Content strategically structured around the key services and areas Tameside serves.
Conversion Optimised:Â Prominent, clear contact points (phone, contact form) on every page with a user-friendly experience on all devices.
Phase 2: Strategic Paid Advertising Campaigns
To drive immediate leads while building long-term organic presence, we launched a twin-engine paid strategy:
Google Ads (Paid Search): We created tightly targeted campaigns for high-intent keywords like “emergency alarms Tameside” and _”CCTV installation Manchester.” Using geo-targeting and ad scheduling, we ensured the budget was spent reaching potential customers at the right time and place.
Social Media Advertising:Â On platforms like Facebook and Instagram, we ran focused campaigns to increase brand awareness and target specific demographics. Ads highlighted customer testimonials, service showcases, and special offers to engage the local community.
Phase 3: Google Business Profile (GBP) Optimisation & Management
Recognising that local searches are critical, we took complete control of their GBP:
Comprehensive Optimisation:Â We claimed, verified, and fully populated the profile with accurate services, compelling business description, professional photos, and a direct booking link.
Proactive Management:Â We implemented a strategy to regularly post updates, service offers, and relevant news directly to the GBP, keeping the profile active and engaging.
Review Strategy:Â We encouraged satisfied customers to leave positive reviews, significantly boosting local trust signals and search visibility.
Mission Results: £11,000+ Revenue in 6 Months
The integrated strategy generated powerful, measurable results within the first six months of launch:
Revenue Growth: Over £11,000 in new business was directly attributed to the digital channels we built and managed.
Lead Generation Surge: The website became the primary lead source, with a 40% increase in qualified enquiries via contact forms and phone calls.
Digital Visibility Transformed:
Google Ads achieved a Click-Through Rate (CTR) 35% above the local industry average.
Their Google Business Profile gained 13+ new 5-star reviews and saw a triple-digit increase in profile views and direction requests.
Client Testimonial.
“Lunar Reach didn’t just build us a website; they built us a modern sales engine. Moving from an old site that did nothing to a platform that brings in consistent, high-quality leads has been transformative. Their team understood our local market and delivered results that have directly grown our business. The investment has paid for itself many times over.” – Ben Sadler: Director @ Tameside Security
Ready for Your Digital Launch?.
Like Tameside Security, your business has the potential to dominate its local orbit. Lunar Reach provides the strategy, execution, and expertise to make it happen.
Visit “Mission Start” to schedule your free Discovery Call and learn how we can help you reach new heights.