Client Overview.
Portal26 (formerly known as Titaniam) is a US-based enterprise cybersecurity company offering advanced data protection, encryption, and ransomware defence solutions. When Lunar Reach was brought in by another agency to handle the SEO and content strategy, Portal26 was undergoing a critical transition. The company possessed sophisticated technology and a compelling value proposition, but their digital presence did not match their technical ambition. The primary challenges were multifaceted:
Enterprise SEO Visibility: To improve ranking factors and search performance for high-competition cybersecurity keywords across the vast US market, while also building authority to be discovered in other international markets.
Technical Site Health: The website required significant cleaning up, addressing structural issues, technical debt, and on-page optimisation gaps that were hindering search engine crawlability and rankings.
Cross-Border Complexity: As a US-headquartered company with global ambitions, the strategy needed to account for search intent across different regions and build domain authority that transcended geographic boundaries.
Collaborative Execution: Working as an extension of another agency required seamless coordination and a deep understanding of Portal26’s highly technical, niche cybersecurity space, necessitating numerous strategy meetings to align on goals.
Our Strategy: A Technical SEO & Global Visibility Mission.
Lunar Reach implemented a comprehensive, multi-phase strategy focused on cleaning up the technical foundation, optimising for high-value enterprise keywords, and building the authority needed to compete in the global cybersecurity landscape.
Phase 1: Technical SEO Audit & Site Clean-Up
Before we could scale visibility, we needed to ensure the site was structurally sound. Key actions included:
Comprehensive Technical Audit: We conducted an in-depth analysis of the existing website, identifying critical issues related to crawlability, indexation, site architecture, page speed, and mobile usability that were limiting search performance.
On-Page Optimisation: We systematically refined page titles, meta descriptions, header structures, and internal linking to align with target keywords and improve relevance signals for search engines.
Site Structure Improvement: We reorganised content architecture to create logical silos around core service areas, such as encryption, ransomware protection, and data privacy, helping search engines understand the depth and focus of Portal26’s offerings.
Content Optimisation: Working alongside the existing agency, we refined and enhanced existing content to better target enterprise buyer intent, incorporating technical keywords naturally while maintaining accuracy and authority.
Phase 2: Strategic Keyword & International Expansion
To position Portal26 for growth across the US and beyond, we took a data-driven approach to keyword strategy:
Enterprise Keyword Research: We identified high-intent, competitive cybersecurity keywords relevant to Portal26’s technology stack, targeting both broad category terms and niche, solution-specific queries used by enterprise decision-makers.
US Market Focus: We prioritised keywords across key American regions and industry verticals where Portal26’s solutions held the strongest competitive advantage.
International Foundation: We implemented technical SEO best practices to support international discovery, ensuring the site was structured to signal relevance to search engines in other countries without triggering duplicate content issues.
Phase 3: Collaborative Strategy & Knowledge Integration
Given the technical complexity of Portal26’s cybersecurity offerings, close collaboration was essential:
Deep-Dive Discovery: We conducted numerous meetings with the client and the lead agency to fully understand Portal26’s technology, target personas, and competitive landscape—ensuring every SEO decision was grounded in genuine market context.
Alignment with Rebrand: As the company transitioned from Titaniam to Portal26, we ensured SEO best practices were integrated into the rebranding process, preserving existing equity while setting up the new brand for future growth.
The Solution.
While specific metrics for Portal26 remain confidential under our engagement terms, our technical SEO and content optimisation strategy typically delivers the following outcomes for enterprise technology clients:
Improved Search Rankings: Significant uplift in rankings for high-value cybersecurity keywords, moving the site into more visible positions for terms targeted by enterprise buyers in the US market.
Enhanced Technical Foundation: A cleaner, more crawlable site architecture that allows search engines to efficiently index and understand the full scope of Portal26’s offerings.
Greater International Visibility: Improved signals for search engines to surface Portal26’s content in relevant international markets, supporting global expansion goals.
Stronger Competitive Position: By addressing technical debt and refining keyword targeting, Portal26 became better positioned to compete against established cybersecurity players in a crowded and highly competitive space.
The End?
For Portal26 (formerly Titaniam), Lunar Reach delivered more than routine SEO services. We stepped in as a specialised partner to clean up technical foundations, refine on-page targeting, and build a search presence worthy of their enterprise-grade cybersecurity solutions. Working collaboratively alongside another agency, we helped bridge the gap between complex technology and discoverable digital visibility, laying the groundwork for the brand’s growth across the United States and beyond.
Unfortunately, following the company’s rebrand to Portal26, our engagement came to a natural close as our working relationship with the original agency that brought us in came to an end. While we parted ways at that juncture, the foundational SEO work we delivered helped position the brand for stronger visibility during a critical period of transition. We remain proud of the contribution we made and confident that the technical groundwork we established continues to serve their digital presence.
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