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Client Overview.
The Gourmet Chocolate Pizza Company crafts artisanal chocolate pizzas for gift and celebration markets. Facing stagnant online visibility, high paid-ad costs, and an outdated website, they partnered with Lunar Reach to revamp their digital presence. Over a 9-month engagement, Lunar Reach delivered a three-pronged transformation: boosting organic reach through SEO, enhancing paid-ad conversions, and rebuilding the e-commerce site on WordPress with WooCommerce.
The Challenge.
- Organic traffic plateaued due to poor keyword targeting and minimal backlink profile
- Paid ads yielded a low conversion rate and high cost per acquisition (CPA)
- Legacy site suffered slow page loads, confusing navigation, and limited mobile support
- Client had no prior experience with WordPress or WooCommerce, making training essential
The Solution.
SEO & Organic Reach.
- Conducted full keyword audit, mapping high-intent terms (e.g., “chocolate gift pizza”) to content hubs
- Launched a monthly blog series and gift-guide landing pages targeting seasonal spikes
- Secured 35 high-authority backlinks from food blogs and gift-guide sites within six months
- Optimised on-page elements (titles, meta descriptions, image alt text) across 45 key pages
Paid Ads Optimisation.
- Restructured Google Ads into service-specific campaigns: gift pizzas, corporate orders, seasonal promos
- A/B tested over 50 ad variations, refining headlines (“Surprise Them with Chocolate Pizza”) and descriptions
- Built conversion-focused landing pages with one-click order forms and trust badges
- Introduced remarketing and dynamic search ads to recapture cart abandoners
Website Rebuild.
- Migrated legacy platform to WordPress with WooCommerce for flexible product management
- Streamlined site architecture: reduced click depth to key product pages and added clear category filters
- Boosted performance: implemented image compression, caching plugins, and theme code refinements
- Adopted a mobile-first design to ensure seamless ordering on smartphone
The Results.
With Lunar Reach’s support, The Gourmet Chocolate Pizza Company saw remarkable improvements:
- Organic Sessions:
- Before Lunar Reach: 4.200/Per Month
- After 9 months: 9,100/Per Month
- Increased by 117%
- Backlinks Acquired:
- Before Lunar Reach: 12
- After 9 months: 47
- Increased by 292%
- Paid Ad Conversion:
- Before Lunar Reach: 2.1%
- After 9 months: 4.7%
- Increased by 124%
- Cost Per Acquisition:
- Before Lunar Reach: £18.50
- After 9 months: £11.90
- Decreased by 36%
Client Training & Adoption.
Despite comprehensive training, covering the WordPress dashboard navigation, WooCommerce product setup, and order management, the Gourmet Chocolate Pizza team faced a steep learning curve. They invested countless hours in guided walkthroughs and video tutorials, but three months after launch, they decided to revert to their old system. This outcome underlined the need for even more tailored support, simplified workflows, and ongoing advisory services alongside initial training.