Client Overview.
360 Transport is a reliable provider of transportation and logistics services in the UK. While they had established a solid operational reputation, their existing online presence failed to reflect their professionalism and reliability. Their website was outdated, cluttered, and not optimised for search engines or mobile users. Furthermore, their Google Business Profile (GBP) was incomplete and underperforming. The primary challenge was twofold:
Modernisation:Â To replace the dated website with a clean, professional, and trustworthy digital storefront.
Local SEO & Visibility:Â To structure the new site for search engines and fully leverage their GBP to capture high-intent local customers searching for transport services.
Our SEO-First Strategy: A Dual-Engine Approach to Visibility.
Lunar Reach implemented a comprehensive, integrated strategy focused on building authority and improving local search rankings.
Phase 1: Technical & On-Page SEO Website Rebuild
We did not just create a prettier site; we built a new foundation for organic growth. Key actions included:
Clean, Conversion-Focused Design: We developed a modern, uncluttered website with clear service pages, prominent contact CTAs, and trust signals.
Technical SEO Foundation:Â The site was built with speed, mobile responsiveness, and clean code as core principles. We implemented proper heading hierarchies, optimised image files, and created an intuitive site structure (siloing) to help search engines understand and rank content.
Strategic Keyword Integration: We conducted local keyword research (e.g., “car transport service [Area],” “luxury car transportation UK”) and naturally integrated these terms into page titles, meta descriptions, headers, and body content to target relevant searches.
Phase 2: Google Business Profile Optimisation & Local SEO
To dominate the organic listings and map results, we took full control of their GBP:
Complete Profile Overhaul: We claimed, verified, and fully populated every section with accurate business information, compelling service descriptions, professional photos of their recent jobs and team, and a direct booking link.
Proactive Local Engagement:Â We implemented a consistent posting schedule on the GBP, sharing service updates, customer testimonials, and area-specific information. We also developed a strategy to ethically encourage and manage customer reviews, a critical local ranking factor.
NAP Consistency & Citations:Â We ensured the business’s Name, Address, and Phone Number (NAP) were perfectly consistent across the new website and key online directories, strengthening local search authority.
The Solution.
While specific 360 Transport metrics are confidential, our integrated SEO and GBP strategy consistently delivers the following results for clients in the service sector:
Improved Search Rankings:Â Significant uplift in rankings for targeted local and service-based keywords, moving from invisible to page one positions.
Increased GBP Engagement: Clients typically see a 100-200% increase in GBP-driven actions, including calls, direction requests, and website clicks.
Higher Quality Website Traffic:Â A cleaner, faster, and optimised site, combined with improved rankings, leads to a sustained increase in organic traffic from users actively seeking transport services.
Stronger Digital Brand Image:Â The professional new website and active GBP profile work in tandem to build trust and credibility before a customer even makes contact, converting online visibility into business authority.
The End?
For 360 Transport, Lunar Reach provided more than a website redesign. We executed a technical and local SEO mission to build a clean, professional, and findable online presence. By aligning a modern, optimised website with a fully leveraged Google Business Profile, we created a powerful system to attract, engage, and convert their ideal local customers.
Ready to launch your business to the top of local search results?
Lunar Reach provides the technical expertise and strategic execution to get you there. Visit Mission Start to schedule your free discovery call.