If you’re a local business owner, you already know how competitive your marketplace can be. But here’s the thing—being the best at what you do doesn’t matter if the right people can’t find you online. That’s where Local SEO comes in.
At Lunar Reach, we’ve helped businesses across industries use local search optimisation to not only get noticed but to fill their calendars. Here are five proven strategies that can help you do the same.
1. Claim and Supercharge Your Google Business Profile
Your Google Business Profile is your shop window on the world’s biggest search engine.
Action steps:
- Claim and verify your profile immediately
- Upload high‑quality, relevant images
- Write keyword‑rich yet natural service descriptions
- Post updates regularly to keep content fresh
💡 Tip: Encourage happy customers to leave reviews and respond to each one, Google rewards engagement, and so do potential customers.
2. Target Local Keywords with Precision
Instead of chasing broad terms like “landscaper” or “digital marketing,” focus on geo‑specific keywords.
Examples:
- “Tree surgeon Appleby-In-Westmorland”
- “SEO agency in Cheshire”
- “[Your service] near me”
Integrate these naturally into headings, meta descriptions, and on‑page copy for maximum relevance.
3. Build Local Backlinks and Partnerships
Google’s trust in your site grows when credible local sites link back to you.
Ways to earn them:
- Partner with local event organisers and community groups
- Sponsor local initiatives and request a backlink in return
- Collaborate with nearby complementary businesses on blog or social content
4. Create Locally Relevant Content
Publishing content with a local focus positions you as the authority in your community.
Content ideas:
- Seasonal tips for local conditions
- Case studies of nearby projects or clients
- Local “What’s On” guides that tie into your expertise
5. Keep Your NAP Details Consistent Everywhere
Your Name, Address, and Phone Number (NAP) must be identical across your website, directories, and social media.
Even small differences (e.g., “Rd” vs. “Road”) can confuse both customers and search engines. Audit and align your NAP details regularly.
Why This Works
When potential customers search for your services locally, Google’s algorithm prioritises trusted, relevant, and well‑maintained profiles and websites. By following these five steps, you’re building the kind of visibility and credibility that directly translates into more calls, more leads, and ultimately, more bookings.
💬 Ready to Get Started?
At Lunar Reach, we design Local SEO strategies tailored to your business and location. Whether you’re looking to dominate local search, improve your Google rankings, or simply get more customers through the door, we can help.
📞 Let’s talk about your goals and map out your route to the top of local search results.